The 139th Canton Fair New Product Launch
Call for Entries is Now Open!
Tailor-made for Canton Fair exhibitors, this launch platform combines online and offline efforts to connect you with global buyers through multiple channels. We invite enterprises to debut your cutting-edge products on stage, showcase your brand’s new style, and unlock new orders from around the world!
A Benchmark Launch Platform
Three Secrets to Going Viral
Secret One: Innovation, Green, Intelligence
Concentrated Debut of Cutting-Edge New Products
The Canton Fair New Product Launch supports the growth of emerging and future industries, featuring new products in sectors such as service robots, smart healthcare, new energy, intelligent manufacturing, and industrial automation.
It also empowers the renewal and upgrading of traditional industries, showcasing product innovation in areas like smart home appliances, new building materials, creative home decor, and trendy fashion.
Secret Two: A Multi-Dimensional Launch Matrix
Omnichannel Communication, Online and Offline
The Canton Fair New Product Launch integrates diverse new presentation scenarios:
- High footfall at the Central Platform, unlocking new business opportunities on the spot;
- Live streaming from the New Product Release Station, connecting offline viewing with online audiences;
- Real-scene exploration at exhibition booths, creatively showcasing “Made in China”;
- Official live streaming throughout the event, amplified by social media promotion at home and abroad for global brand exposure.
Secret Three: Activating Market Enthusiasm
Maximizing Brand Exposure
The Canton Fair New Product Launch offers supporting promotional activities, achieving both brand enhancement and commercial conversion.
Buyer Attraction & Matchmaking Conversion
Exclusive identifiers will be assigned to new product-launching enterprises, guiding buyers to visit booths and quickly identify new products, turning “traffic” into “sales.”
Media Tours & Brand Elevation
16 themed “Media Tour” interview routes will be organized, featuring exposure from renowned domestic and international media outlets to tell the stories of enterprise innovation from multiple perspectives.
Sign up now to secure your spot for the global launch.
Registration deadline: March 18, 2026
Eligibility: Exhibitors of the 139th Canton Fair
Fee: Free of charge
Registration platform: Canton Fair Exhibitor Easy Connect System
