The 140th Canton Fair Concludes with Complete SuccessGathering Global Businesses to Share Opportunities and Foster Win-Win Development

On November 4, the 140th China Import and Export Fair (Canton Fair) closed in Guangzhou.

Guided by the spirit of the President’s important congratulatory letter and implementing Premier Li Qiang’s instructions, this session of the Canton Fair brought together forces for openness, enhanced efficiency through smart technologies, added luster through green practices, and connected hearts through cultural exchange. The number of overseas buyers and “new, green, and smart” products both hit record highs, continuously unleashing the platform’s value in expanding high-standard opening up and promoting the building of an open world economy, and injecting new momentum into world development and prosperity.

Global Businesses Gather, Highlighting the Value of the Open Platform

Buyers from five continents crossed mountains and seas, conveying trust through orders and interpreting consensus through cooperation.

The full-chain showcase proved highly attractive: over 32,000 enterprises presented 4.88 million exhibits, nearly 20% of enterprises had undertaken outbound investment, 36.5% offered “product + service” solutions, and the trade services exhibition area received over 130,000 visits.

The bustling atmosphere radiated vitality: 352,000 overseas buyers from 219 countries and regions attended, up 12.2% and setting a new record. Among them, buyers from the EU, the US, and Belt and Road partner countries grew by 38.2%, 22.2%, and 16.6% respectively. Professional buyers accounted for over 75%, and the number of leading procurement enterprises and global partners rose to 502 and 240 respectively. On-site intended export transactions reached USD 26.75 billion.

Diverse trade promotion pooled synergy: the Buyers’ Alliance was established for the first time, attracting 160,000 buyers to participate in points-based interactions; over 700 new product launch events were held; and 7 thematic forums brought together 615,000 participants online and offline to explore business opportunities.

Buyers remarked that China’s comprehensive, stable, and efficient supply chain is the most valuable certainty.

Digital and Intelligent Empowerment Enhances the Smart Canton Fair

Leaping from “manufacturing” to “intelligent manufacturing” and extending from exhibits to services, digital and intelligent forces were deeply integrated into the entire exhibition process.

“Smart” products shone on the exhibition stands: on-site new products and AI products grew by 8% and 14.1% respectively; scenario-based display areas for new product launches, smart health, and design innovation were established for the first time; and AI visualization applications were rolled out at a faster pace.

“Smart” experiences were upgraded within the exhibition halls: 577,000 people used the Canton Fair App, 16% of venue entries experienced booth-level navigation, cooking robots were introduced for the first time, and smart food ordering helped single-day meal service peak at 139,000 person-times, a new high.

“Smart” control safeguarded operations outside the halls: fixed waiting areas were put into use and mobile phone appointment queuing was implemented, greatly easing truck congestion; smart security and traffic management ensured the safe and orderly participation of 2.589 million person-times and 46,000 vehicle-trips.

Buyers praised the Canton Fair as a place where the smart future can be seen.

Low-Carbon Leadership Makes the Green Canton Fair More Substantial

The concept of green development ran through the entire exhibition cycle, outlining an ecological picture of high-quality foreign trade development.

Green technologies were widely applied: 43.1% of exhibiting enterprises adopted green production, and green exhibits accounted for 26%, a new high. Of the 18 specialized zones for emerging future industries, 6 focused on new energy fields such as photovoltaics and wind power.

Green exhibition operations continued to upgrade: enterprises and exhibition area using modular construction grew by 85% and 91% respectively, and the entire venue achieved 100% green electricity use, making green exhibition practices deeply rooted.

Media commented that the Canton Fair’s green exhibition practices provide a reference path for global green development.

Mutual Learning and Cultural Exchange Foster Lasting Bonds at the Humanities-Oriented Canton Fair

What crosses mountains and seas is not only goods; economic and trade cooperation and cultural exchange resonated here in unison.

Echoes of the years struck a chord: the “70 Years of Canton Fair to the World” thematic exhibition attracted 27,000 visits; citizens marveled that Chinese manufacturing has spread across the world, and buyers gained a deeper understanding of the Canton Fair here, personally experiencing the contemporary significance of this bridge connecting Chinese and foreign trade.

Cultural exchanges built consensus: country-themed days for the Netherlands-Belgium-Luxembourg, Canada, Malaysia, and Brazil, along with partner carnivals and music and food festivals, were held with great success, drawing over 140,000 participants in total.

Intangible cultural heritage performances showcased charm: Wing Chun, lion dances, and Yingge dances won over audiences, and buyers sincerely exclaimed that “Chinese culture is profound and extensive.”

Exhibition-city linkages promoted exchange: Fair2Care international medical experiences and Fair2City cultural tourism check-ins attracted over 23,000 participants.

Media stated that what China impresses the world with is not only goods and services, but also a vivid and approachable cultural image and the civilizational concepts behind it.

Voices Across Five Continents: the Message of Win-Win Cooperation Spreads Far

A total of 303 media outlets and 2,377 journalists covered the event.

All-media outreach reached new highs: centered on themes of openness, innovation, trust, and win-win outcomes, over 23,000 domestic and overseas platforms released nearly 2.9 million pieces of information, up 20%. Exposure on overseas social media exceeded 327 million, with 16.51 million interactions.

Phenomenal hits sparked enthusiasm: a buyers’ choir MV ignited emotional resonance, and exhibits such as surgical robots, integrated outdoor housing, and temperature-controlled color-changing cotton clothing went viral.

In a global poll by CMG’s CGTN, respondents expressed that China’s continued hosting of the Canton Fair demonstrates its determination to advance high-standard opening up and injects lasting momentum into inclusive, fair, and orderly economic globalization and global common prosperity.

The 141st Canton Fair will be held in Guangzhou from April 15 to May 5, 2027.

We sincerely invite global buyers to come with the spring and return with cooperation, jointly writing a new chapter of mutually beneficial and win-win opening up, and jointly building a smart, green, and humanities-oriented Canton Fair.