第 138 届广交会第二期成功举办，BSR 邀请您莅临第三期

October 23-27The 2nd Phase of the 138th Canton Fair was successfully held. It focused on “Quality Home Furnishings” and continued to drive the Canton Fair towards development featuring innovation, intelligence, and green initiatives. The green concept was integrated throughout the entire exhibition organization process, and low-carbon products were showcased to demonstrate the innovative achievements of the industrial and supply chains, creating a one-stop procurement platform for global buyers to explore their “ideal home”.

10 月 23—27 日第 138 届广交会第二期成功举办。展会聚焦 “品质家居”，继续推动广交会向新、向智、向绿发展，将绿色理念贯穿办展全程，以低碳产品展现产供链创新成果，为全球采购商打造探寻 “理想家” 的一站式采购平台。

“Quality Home Furnishings” Embrace Strong “Green Vibe”, Leading the New Trend of Green Trade

品质家居 “绿意浓”，引领绿色贸易新风尚

Exhibiting enterprises took green development as the “medium” and innovation as the “engine”. Among over 10,000 exhibiting enterprises, 41.2% adopted low-carbon production models, strengthening the foundation of green development and boosting its driving force. The number of high-quality enterprises with titles such as high-tech enterprises, specialized and sophisticated enterprises with distinctive features, and single-item champions exceeded 2,900, an increase of over 10% compared with the same period of the previous session, reaching a new high.

参展企业以绿为 “媒”，以新为 “擎”。超 1 万家参展企业中，41.2% 采用低碳生产模式，绿色发展底色更亮、动能更足；拥有高新技术、专精特新、单项冠军等称号的优质企业超 2900 家，较上届同期增长超 10%，再创新高。

Among 2.075 million exhibits, new products, green and low-carbon products, and products with independent intellectual property rights accounted for 24.6%, 26.3%, and 22.8% respectively. From degradable materials to environmentally friendly customized solutions, and from smart home products to integrated green designs, a wide range of innovative achievements were on display, outlining a new picture of Chinese creativity spreading across the world. The media praised the Canton Fair for “leading the new trend of green and low-carbon development and serving as a frontier exhibition platform for green trade”.

207.5 万件展品中，新产品、绿色低碳产品、自主知识产权产品分别占 24.6%、26.3% 和 22.8%。从可降解材料到环保定制方案，从智能家居到一体化绿色设计，创新成果琳琅满目，勾勒出中国创意遍布世界的新图景。媒体点赞 “广交会引领绿色低碳新风尚，是开展绿色贸易的前沿展示平台”。

A Gathering of Merchants with “Booming Popularity”, Sharing New Opportunities for Openness and Win-Win Cooperation

万商云集 “人气旺”，共享开放共赢新机遇

The enthusiasm of overseas buyers attending the fair continued to rise. A total of nearly 240,000 overseas buyers from 223 countries and regions attended the fair, an increase of 6.8%, hitting a new high. Among them, the number of buyers from the EU, the Middle East, the United States, and South America saw a significant increase.

境外采购商到会热度持续攀升。累计来自 223 个国家和地区的近 24 万名境外采购商到会，增长 6.8%，再创新高，其中欧盟、中东、美国、南美采购商数量增长明显。

140 overseas industrial and commercial institutions organized delegations to participate, an increase of 9.3%. 455 purchasing groups attended the fair, with the scale reaching a new high. Among them, 328 leading enterprises such as Target (USA), Carrefour (France), and Nitori (Japan) organized delegations to participate, an increase of 8.5%. Exhibitors believe that the Canton Fair has been upgraded to a global value chain integration hub, and overseas buyers highly praised it as a “must-attend exhibition” and the best choice for sharing China’s opportunities and achieving mutual benefit and win-win results.

140 家境外工商机构组团参会，增长 9.3%；455 个采购团参会，规模再创新高，其中美国塔吉特、法国家乐福、日本似鸟等 328 家头部企业组团参会，增长 8.5%。参展商认为广交会已升级成为全球价值链整合枢纽，境外采购商盛赞其为 “必到之展”，是共享中国机遇、实现互利共赢的不二选择。

Trade Promotion Activities with “Solid Results”, Helping Explore New Blue Oceans in the Market

贸促活动 “成效实”，助力开拓市场新蓝海

Focusing on “precision matching”, an efficient bridge was built. 165 new product launch events were held to provide a platform for the first launch and exhibition of innovative, intelligent, and green products. Foreign trade high-quality product domestic sales promotion matching activities, 6 “Trade Bridge” supply and procurement matching activities, and 6 “Haobao and Haoni Explore Canton Fair” activities were held to help enterprises expand the market.

聚焦 “精准对接”，搭建高效桥梁。举办 165 场新品发布活动，为新智绿产品搭建首发首展平台；举办外贸优品拓内销对接活动、6 场 “贸易之桥” 供采对接、6 场 “好宝、好妮探广交” 活动，助力企业拓市场。

3 thematic forums were held, and 2 outcome reports including the “2025 China Home Furnishing Industry Trend Research Report” were released, providing forward-looking guidance for the industry.

举办 3 场主题论坛、发布《2025 年中国大家居行业趋势研究报告》等 2 份成果报告，为行业提供前瞻指引。

Digital and Intelligent Services with “Excellent Experience”, Setting a New Benchmark for Considerate Services

数智服务 “体验佳”，树立贴心服务新标杆

Digital and intelligent empowerment enhanced procurement efficiency and service experience. The cumulative number of new downloads and installations of the Canton Fair APP reached 388,000, and the 4 intelligent navigation methods were used 371,000 times in total.

数智赋能，提升采购效率与服务体验。广交会 APP 累计新增 38.8 万人下载安装，4 种智慧导航方式累计 37.1 万人次使用。

Efficient certificate processing services, convenient ASK ME mobile foreign language consultation, diversified payment methods, the first-time established tax refund points for departure, and a variety of catering options… The Canton Fair has won praise from all parties with more considerate, thoughtful, and humanized services.

高效的办证服务、便捷的 ASK ME 流动外语咨询、多元化的支付方式、首次设立的离境退税点、丰富多样的餐饮美食…… 广交会以更贴心、周到、人性化的服务赢得各方好评。

The 3rd Phase of the 138th Canton Fair & BSR Invitation

第 138 届广交会第三期及 BSR 邀约

The 3rd Phase of the 138th Canton Fair will be held from October 31 to November 4, with the theme of “Better Life”. It covers an exhibition area of 515,000 square meters, with approximately 25,000 booths, focusing on showcasing 5 major sectors and 21 exhibition areas, including toys, maternity and baby products, fashion, home textiles, stationery, and leisure and health products. Over 12,000 enterprises will participate, including more than 2,900 high-quality enterprises.

第 138 届广交会第三期将于 10 月 31 日 —11 月 4 日举办，以 “美好生活” 为主题，展览面积 51.5 万平方米，展位数约 2.5 万个，集中展示玩具及孕婴童、时尚、家用纺织品、文具、休闲健康 5 大板块 21 个展区，参展企业超 1.2 万家，其中优质企业超 2900 家。

Global merchants are sincerely invited to continue gathering at the Canton Fair to share new opportunities brought by China’s opening-up and jointly create a new future of global “Better Life”. BSR will continue to provide professional and comprehensive one-stop procurement services for global buyers, including sourcing, procurement agency/OEM, certification/testing, and logistics/overseas warehouses, making business easier!

诚邀全球客商继续相聚广交会，共享中国开放新机遇，共创全球 “美好生活” 新未来。BSR 继续为全球买家提供专业细致的一站式采购服务，包括寻源、代采 / OEM、认证 / 检测、物流 / 海外仓，让生意更简单！

We sincerely invite you to visit our booth (W58-59, AB Area Corridor). Let us explore a more efficient, reliable, and growth-oriented cooperation path in the ever-changing global trade pattern.

我们诚挚地邀请您参观我们的展位（W58-59，AB 区通道），共同探索在不断变化的全球贸易格局中实现更高效、更可靠和具有增长潜力的合作之路。

Time: 3rd Phase – October 31 – November 4, 2025

BSR Booth Number: W58-59

Booth Location: AB Corridor (near the pedestrian overpass and the waiting point of the C Area shuttle bus)

时间：第三阶段 ——2025 年 10 月 31 日至 11 月 4 日

BSR 展位号：W58-59

展位位置：AB 通道（人行天桥旁，C 区穿梭巴士候车点附近）