The 138th Canton Fair Phase 3, themed “Better Life,” covers five major sectors: fashion, home textiles, toys & maternity & infant products, stationery, and health & leisure. It features 21 exhibition zones with a total exhibition area of 515,000 square meters and approximately 25,000 booths, creating a global trade event that blends humanistic care with fashion trends.
People-Oriented, Building a Full Matrix for Better Life
Phase 3 focuses on the deep-seated needs of personal consumption, covering diverse consumption scenarios from individuals to pets, and from basic functions to emotional value. It meets the one-stop procurement demands of global buyers for high-quality products.
The exhibition areas for clothing, footwear, luggage, and stationery all exceed those of similar global professional exhibitions, demonstrating strong international competitiveness. Hot topics such as pet supplies, camping leisure, and silver-haired new consumption have become focal points, precisely responding to global consumption upgrade trends.
This edition marks the first establishment of the “Smart Healthcare Zone,” attracting leading companies in smart healthcare to showcase cutting-edge technological achievements. It promotes the deep integration of new quality productivity into the entire health management chain, making “future health” within reach.
Gathering of “Hidden Champions” Competing in Niche Tracks
Phase 3 brings together over 12,000 exhibiting enterprises, with more than 200 new additions compared to the previous session. Among them, high-quality enterprises such as national high-tech enterprises, specialized and sophisticated “Little Giant” enterprises, and manufacturing单项冠军 (single champion) enterprises exceed 2,900, fully demonstrating the fair’s strong industrial aggregation effect.
A group of “hidden champions” deeply engaged in niche fields have gathered, leveraging technological innovation to dominate the entire industry chain and maintain their “king” status in the industry. These include the global PPE industry leader with an annual production of tens of billions of gloves; the单项冠军 (single champion) renowned as the “King of Chinese Pens” for mastering core material processes; the national “time-honored brand” carrying the sports memories of generations; and innovative pioneers leading global outdoor leisure trends with original designs and new composite materials.
“Smart × Green × Creative” New Supply Ignites New Demand
Enterprises are reshaping life through intelligence, sustainability, and personalization. Each exhibit is not just a product but an innovative proposal for a better life.
Treadmills that “think” customize training plans; smart surgical robots perform precise operations; TCM detection instruments blend technology and tradition to assist health management.
Bio-based toys are biodegradable; recycled ski wear is eco-friendly and durable; fluoride-free processes reduce carbon emissions by 40%, fully practicing green manufacturing.
From pet protective gear to 3D-printed shoes, technology safeguards special needs; virtual try-ons and flexible customization efficiently and accurately match personality and functionality, making design more warm and human-centric.
Looking Ahead to Phase 3 and Beyond: BSR Services Never End
As we look forward to the upcoming Phase 3, the BSR team is ready to continue providing high-quality services to global partners. We also announce the regular opening of the “Bridge of Trade” online matachmaking Whether you participated in any phase of the fair or have any unmet procurement needs, you can receive ongoing support through the BSR platform.
Welcome to visit the BSR booth at Phase 3: W58&W59 of central overpass
