On November 25, CHINACOAT 2025, the China International Coatings Exhibition, grandly opened at the Shanghai New International Expo Centre. This global industry event gathered top coatings brands, technical experts, and buyers from home and abroad. Amidst this pinnacle industry gathering, the ibuychem platform, with its innovative digital empowerment model and full-chain services, became a focal point of attention at the exhibition. By organizing professional exhibition tours, building efficient matching platforms, providing intelligent product search, and hosting authoritative thematic live streams, it comprehensively empowered the industry chain to reduce costs and increase efficiency, seamlessly connecting global market opportunities.
Technology Empowerment: The “Product Encyclopedia” at Your Fingertips
In the interactive experience zone of the booth, multiple visitors were gathered around a large touchscreen. With just a few taps and entering product or technical keywords, vast amounts of information on coatings raw materials, finished products, and suppliers were instantly displayed. Behind this is the powerful “ylcool” database supported by ibuychem. This system, hailed as the industry’s “Product Encyclopedia,” won frequent praise from on-site R&D personnel and procurement decision-makers for its massive, timely, and reliable information.
As an intelligent database focused on material innovation, ylcool, with AI and big data at its core, systematically collects technological innovation achievements from the upstream and downstream of the chemical and plastics industry, standardizes product benchmarks, and enables seamless user search and comparison. It directly addresses the long-standing pain points of engineer groups, such as “scattered data and inefficient searches.”
Based on a full-chain service logic, the ylcool platform integrates seven core functions: identifying material properties, searching for manufacturers, viewing research papers, finding products, requesting samples, checking formulas, and learning about applications. This provides users with a one-stop service experience. Through the platform, users can quickly search for product information, manufacturers, technical papers, and practical application cases of required materials, and even directly request samples for testing, greatly shortening the material screening and application cycle.
To enhance the user experience, ylcool further launched a mobile app, allowing users to access it anytime, anywhere via smartphones or tablets, seamlessly performing operations like material searches, sample request applications, and formula queries. ylcool also specially established a “yl” tag system. This system accurately filters high-quality suppliers based on sample request volume, page views, and customer recommendation data, helping users make efficient decisions.
Addressing deep industry needs, ylcool integrates an AI Q&A function to answer material technical queries in real-time and embeds an expert interaction module to facilitate real-time communication between users and corporate experts. The platform also seamlessly connects with the Smart Marketing Link membership service, providing value-added services such as digital marketing empowerment, precise supply-demand matching, and online technical courses, helping enterprises enhance brand exposure and order conversion efficiency.
Efficient Matching: On-site Precision Pairing and Intelligent Search
At the “Supply-Demand Matching Zone” of the ibuychem booth, the professional consultant team provided efficient and precise matching services for domestic and international buyers and suppliers, resulting in a lively and productive on-site negotiation atmosphere. Leveraging their deep understanding of the coatings industry and rich industry resources, the professional consultant team built efficient communication bridges for attending domestic and international buyers and quality suppliers. On-site, consultants were seen patiently listening to the specific needs of each buyer, meticulously recording and analyzing details from product specifications and technical indicators to procurement scale. Simultaneously, they accurately sorted and recommended based on the core strengths and production capacity of suppliers.
Precision Lead Generation: Professional Exhibition Tour Videos Bridge Online and Offline Opportunities
During the exhibition, the professional exhibition tour video service “Let’s Tour the Exhibition,” launched by the ibuychem platform, successfully bridged online and offline business opportunity connections with its innovative service model. This service deployed professional filming teams deep into the exhibition halls, providing cooperative clients with a full-process video solution including on-site filming, in-depth executive interviews, and rapid editing and production.
Notably, the service specifically offered Chinese-English bilingual versions, effectively breaking language barriers and enabling the precise reach of domestic enterprises’ product and technological advantages to overseas buyers. These vivid videos showcasing corporate strength and product features were precisely targeted and widely disseminated through Maihuasuo’s own platform matrix and international social media channels.
“Let’s Tour the Exhibition” not only helped exhibiting enterprises achieve a three-dimensional presentation of brand influence but also, through professional video content production and multi-channel distribution, accumulated significant online attention for cooperative clients. Especially for suppliers committed to expanding into international markets, this service successfully extended the brief on-site display into sustained online lead generation, effectively transforming on-site popularity into long-term commercial value.
Furthermore, to further empower industry decision-making, ibuychem distributed for free the “China Coatings Industry Research Report 2025 Edition,” produced by its authoritative media “New Materials Industry,” at the exhibition site. With its forward-looking industry insights and detailed data analysis, the report became an important reference for on-site buyers and manufacturers to gauge market trends and formulate development strategies, receiving high praise from professional visitors.
Thought Leadership: The “New Materials Forum” Live Stream Room Providing Insights into the Future
During the concurrent exhibition period, the “New Materials Forum” video live stream room, jointly created by ibuychem and ylcool, became a core hub for conveying cutting-edge industry voices and gauging technological trends. This live streaming event was held continuously from November 25th to 26th, broadcast simultaneously on multiple platforms including WeChat Video Channels and Douyin (TikTok). It gathered several senior experts from global top additive suppliers, renowned research institutions, and leading enterprises for a series of in-depth dialogues.
The live stream content closely aligned with the technological upgrade and market expansion needs of the coatings industry, covering a wide range of highly forward-looking topics. Guests jointly explored the application prospects and technical challenges of innovative materials such as new water-based additives, water-based oligomers, radiative cooling coatings, and new inorganic coatings. They also provided strategic analysis on practical industry issues like “non-industrial coatings enterprises transitioning to produce industrial coatings.” Additionally, the event anticipated blue-ocean technologies in the architectural coatings field for 2026 and provided professional analysis on the performance and applications of key materials like high-purity zinc powder.
This “New Materials Forum” series of live streams not only provided on-site audiences with opportunities to interact face-to-face with industry leaders but also, through online channels, delivered the knowledge feast of the exhibition period to global industry peers. It fully demonstrated the value of the ibuychem platform as an industry thinker and connector, helping practitioners gain insights into trends and clarify directions.
At CHINACOAT 2025, ibuychem successfully demonstrated its multi-dimensional value as an industrial internet platform. Through the deep integration of “online platforms + offline exhibitions,” ibuychem is redefining the exhibition and procurement models for the chemical and plastics industry, continuously promoting its digital and intelligent upgrade. In the future, ibuychem will continue to rely on its strong resource and technological advantages to empower the global coatings industry chain, working hand in hand with global partners to create a new future for the industry that is green, efficient, and interconnected.
