As a key partner platform of the Canton Fair, BSR is thrilled to announce a major development for global buyers. On January 29-30, 2026, the inaugural leg of the Canton Fair’s “Trade Bridge – China Industrial Sourcing Trip” series was successfully held in Huzhou and Jiaxing, Zhejiang Province.This event, jointly hosted by the China Foreign Trade Centre and the Department of Commerce of Zhejiang Province, and co-organized by the Commerce Bureaus of Huzhou City, Jiaxing City, and Jiashan County, centered on “precise matchmaking, on-site factory inspections, and shared development.” It attracted 16 Leading Multinational Sourcing Enterprises and 23 professional purchasers from countries and regions including Russia, Indonesia, the UAE, Kyrgyzstan, and Saudi Arabia. They engaged in in-depth negotiations with 113 premium enterprises from Huzhou and Jiaxing (including 55 from Jiaxing, spanning sectors like smart home appliances, apparel & textiles, hardware & machinery). The vibrant on-site discussions yielded numerous cooperative intentions, injecting strong momentum into global trade for 2026.
作为广交会重要合作平台，BSR 特此向全球采购商发布重磅喜讯：2026 年 1 月 29 日 – 30 日，由中国对外贸易中心、浙江省商务厅联合主办，湖州市商务局、嘉兴市商务局及嘉善县商务局共同承办的广交会 “贸易之桥 —— 中国产业行” 首站系列活动在浙江湖州、嘉兴顺利举办。此次活动以 “精准对接、实地验厂、共赢发展” 为核心，吸引了来自俄罗斯、印度尼西亚、阿联酋、吉尔吉斯斯坦、沙特等国家和地区的 16 家广交会头部跨国采购企业、23 名专业买手齐聚浙里，与湖州、嘉兴两地 113 家优质企业（其中嘉兴 55 家，涵盖智能家居、服装纺织、五金机电等优势产业）深度对接，现场洽谈氛围热烈，多项合作意向成功达成，为 2026 年全球经贸合作注入强劲动力。
The closed-loop model of “pre-matchmaking + on-site factory tours + centralized negotiations” proved highly effective. In Huzhou, buyers visited enterprises specializing in green outdoor furniture and seating in Deqing and Anji. A sprawling 3,000-square-meter display area showcased a diverse range from traditional large furniture to unique outdoor items like hanging baskets and rocking chairs. Mr. Azikayev Dmitry, Purchasing Manager from Russia’s Gala Centre, remarked after trying new products: “The designs are innovative and less common in our Russian market. I am very interested.” Products like “Desert Wind” camping gear, tailored for the rising outdoor trends in Southeast Asia and the Middle East, particularly impressed Mr. Osama, a buyer from Saudi Arabia. Learning of the supplier’s established market experience in Saudi Arabia, he immediately expressed a strong desire for cooperation: “A supplier with proven market expertise can offer me more professional advice, which is exactly what I need.”
活动期间，“前期匹配 + 实地探厂 + 集中洽谈” 的闭环模式深受采购商认可。在湖州，采购商们先后深入德清、安吉等地的绿色户外家居、椅业企业，3000 平方米的产品展示区内，传统大件家居与吊篮、摇椅等特色户外用品琳琅满目，来自俄罗斯 Gala Centre 的采购经理阿齐卡耶夫・德米特里在体验新品后坦言：“这些产品设计新颖，是我们俄罗斯市场少见的，我对此充满兴趣。” 针对东南亚、中东兴起的露营风潮，企业推出的 “沙漠风” 露营设备更是让沙特采购商奥萨马爱不释手，得知企业已深耕沙特市场后，他当即表达了强烈合作意愿：“有成熟市场经验的供应商能给我更多专业建议，这正是我需要的。”
In Jiaxing, buyers split into groups to inspect home appliance and furniture manufacturers, witnessing firsthand the strength of Jiaxing’s “135N” modern industrial system. This includes a new materials industry with an annual output exceeding 240 billion yuan, photovoltaic capacity accounting for half of Zhejiang’s total, and specialized clusters for furniture and textile raw materials. Mr. Daniyar, a buyer from Kyrgyzstan, was impressed: “Factories here are highly specialized in specific categories, offering strong expertise and competitive prices.” Following the tours, the centralized negotiation session was efficient. Huzhou Lianzhong Textile Co., Ltd. brought their flagship products directly to the venue. General Manager Mr. Shen Yao noted, “Direct show allows buyers to quickly understand our advantages, laying a solid foundation for future cooperation.”
在嘉兴，采购商兵分两路考察家电家居、家具制造企业，实地感受嘉兴 “135N” 现代产业体系的硬核实力 —— 年产值超 2400 亿元的新材料产业、占全省半壁江山的光伏产能，以及家具家居、纺织原料等特色优势产业集群，让来自吉尔吉斯斯坦的采购商达尼阿尔赞不绝口：“这里的工厂专精于特定品类，专业性强且价格极具竞争力。” 实地探厂后，集中洽谈环节精准高效，湖州联众纺织品有限公司直接将主打产品搬至会场，总经理沈垚表示：“直观展示能让采购商快速了解我们的优势，为后续合作打下坚实基础。”
Innovative products drew significant attention. The smart electric bed frame from Jiaxing Sainuo (Zhejiang) Polyurethane New Material Co., Ltd., featuring heart rate monitoring and automatic height adjustment to alleviate snoring, attracted on-the-spot price inquiries from a Hong Kong buyer. Commercial refrigerators without center posts and large-ice-block makers from Zhejiang Jiujing Refrigeration Equipment Co., Ltd. also garnered focused interest from Saudi buyers. Suppliers widely appreciated the government’s pre-screening of buyer credentials, which allowed them to focus entirely on product discussions and technical exchanges without worrying about client credibility or payment risks.
嘉兴赛诺（浙江）聚氨酯新材料有限公司展示的智能电动床架，凭借心率监测、自动调节高度缓解打鼾等创新功能，吸引香港客商现场咨询报价；浙江久景制冷设备股份有限公司的无中柱商用冰箱、大冰块制冰机，也赢得沙特采购商的重点关注。供应商普遍表示，政府提前筛选采购商资质，让企业无需担忧客户信誉与付款风险，可全身心聚焦产品对接与技术交流。
The Zhejiang debut not only facilitated numerous business leads but also built an efficient bridge connecting “Made in Zhejiang” with the global market. In 2026, the Zhejiang Provincial Department of Commerce plans to host over 20 more events, including the “Zhejiang Links Global — Partners in Expansion” matchmaking series and future “Trade Bridge” activities in Zhejiang, to continuously link global resources with Zhejiang’s key industrial clusters.
此次浙江首站系列活动，不仅促成了大量合作意向，更搭建起 “浙江制造” 与全球市场的高效沟通桥梁。2026 年，浙江省商务厅还将举办 “浙链全球 — 携手出海” 供采对接、广交会 “贸易之桥” 走进浙江等系列活动 20 场以上，持续链接全球优质资源与浙江重点产业带。
Attention, global buyers! The next “Trade Bridge – China Industrial Sourcing Trip” stop in Guangdong is already in preparation! Here, you will find rigorously vetted premium suppliers, diverse products from specialized industrial clusters, reliable on-site factory inspection opportunities, and efficient, precise matching services. Say goodbye to the guesswork and reduce your procurement risks and costs.
全球采购商们，下一场广交会 “贸易之桥 —— 中国产业行广东站” 活动已在筹备中！这里有经过严格筛选的优质供应商、覆盖多领域的特色优势产品、直观可靠的实地验厂机会，以及高效精准的对接服务，让您告别 “盲选” 困扰，降低采购风险与成本。
Secure your spot now through the BSR exclusive registration channel! Meet quality Chinese suppliers face-to-face and seize new business opportunities.
[Registration Link:https://buyer-h5.cantonfair.org.cn/register/index?source_type=P-INVITATION&source_detail_code=1896445852729909249]
We look forward to partnering with you on this new journey of trade cooperation, writing a new chapter of mutual benefit and shared success together！
