Global merchants gather here to jointly discuss and promote cooperation and development. The registration for the New Product Release Event of the 138th Canton Fair has officially begun!
Welcome all the exhibitors of the Canton Fair to showcase their cutting-edge new products at this grand trade event of the Canton Fair, and present the new products and unique charm of the Canton Fair to global buyers.
全球客商云集，共谋合作发展，第138届广交会新品发布活动正式启动征集。欢迎广交会参展企业携前沿新品共赴广交会贸易盛宴，向全球采购商展现广交会新产品、新风采。
1.Take you to relive the reviews of previous new product launches
1.带你重温往届新品发布回顾
From new products to best-sellers, igniting the consumption craze!
从新品到爆品，点燃消费热潮！
2.Three “novelties”, take you to explore the highlights of this event
2.三个“新”，带你看本届活动亮点
The world’s first “new” fashion show has created a platform for high-quality products to gain widespread recognition.
全球首发“新”秀场为品质好物搭建出圈舞台
This is the trendsetter of global trade and the premier stage for emerging economies! The new product launch event of the Canton Fair covers 13 major industry themes, ranging from trendy designs to healthy lifestyles, from high-quality foreign trade products to high-quality domestic products. It meets the launch needs in all aspects and from multiple dimensions, and leverages both online and offline channels to directly reach the purchasing end.
这里是全球贸易的风向标，也是首发经济大舞台！广交会新品发布活动覆盖13大行业主题，从潮流设计到健康生活，从外贸优品到内贸精品，全题材、多维度满足发布需求，线上线下双线发力，直达采购端。
Launch and promote the “new” format to unlock the secret to success!
推广发布“新”形式，解锁爆款密码
The Canton Fair has meticulously designed distinctive presentation formats: special sessions, live broadcasts, and exhibition exploration sessions. Whether it’s a technological pioneer or a design innovator, they can all unlock the secrets to going viral and connect with global business opportunities through the new product launch stage!
广交会精心打造特色发布形式：专场发布、连线发布、探展发布，无论是科技先锋还是设计新锐，都能借助新品发布舞台解锁出圈密码，链接全球商机！
New product unveiled – “New” gameplay effortlessly grabs all net traffic
新品曝光“新”玩法轻松揽获全网流量
Participate in the new product launch event and enjoy exclusive exposure benefits. Media tours + live-streamers’ exhibitions + buyers’ check-ins, attracting both domestic and foreign media, buyers to visit the exhibition booths, getting to know the highlights of the new products face-to-face, enhancing the exposure of the new products. Moreover, through the official channels of the Canton Fair and the social media networks at home and abroad for dissemination, the brand is extended to broader platforms, helping enterprises explore global market opportunities!
参与新品发布活动，享受专属曝光权益。媒体探营+主播探展+采购商打卡，吸引境内外媒体、采购商走进展位，面对面了解新品亮点，提升新品曝光度。更有广交会官方渠道和海内外社媒矩阵传播，将品牌延伸至更广阔的平台，助力企业开拓全球市场商机！
3.One-click unlocking, detailed interpretation of the release form
3.一键解锁，发布形式详细解读
Specialty distribution
专场分布
Covering exhibition themes
Introduce the following release themes: intelligent interactive robots, smart living, happy kitchen appliances, trendy creative gifts, enjoyable home life, cutting-edge trendy clothing, technological health care, and comfortable sleep.
覆盖展览题材
推出智能交互机器人、智慧生活、幸福厨房用具、新潮创意礼品、乐享家居、新锐潮流服装、科技养生及舒适睡眠等发布主题。
Multifaceted exhibition space
In the popular area of the exhibition hall, new products from partnering enterprises are showcased. Through enterprise roadshows, runway shows, interactive demonstrations, buyer experiences, face-to-face communication and other activities, the new products are fully presented. The information is also disseminated through the China Import and Export Fair official website and the China Import and Export Fair APP.
多元展示空间
在展馆人气聚集中心区域，携手企业新品亮相。通过企业路演、T台走秀、互动演示、采购商体验、面对面交流等环节，全方面展现新品风采，通过广交会官网、广交会APP传播。
Connection released
连线发布
Set up a new product launch station on the Pearl River promenade, with the participation of hosts or enterprise representatives. The new products will be launched through interactive conversations, physical demonstrations or product video playback. They will be disseminated through channels such as the China Import and Export Fair official website, the China Import and Export Fair APP, and the exhibition hall display screens. Selected sessions will also be simultaneously promoted on the overseas social media accounts of the China Import and Export Fair and the cooperation media platforms. The launch will be carried out both online and offline, helping this batch of new products “go viral”.
在珠江散步道设立新品发布站，由主播或企业代表参与，以对谈互动、实物演示或产品视频播放等形式发布新品，通过广交会官网、广交会APP、展馆显示屏等渠道投放，并精选场次在广交会海外社媒账号、合作媒体平台同步传播，线上线下联动发布，为本届新品“出圈”助力。
Product Launch Event
探展发布
New products can be launched by using the exhibition booths and factories of participating enterprises. Brand activities such as “live-streaming of exhibition tours” and “video tours of exhibitions” are organized. The activity videos are disseminated through the website of the Canton Fair, the Canton Fair APP, the display screens in the exhibition halls, and cooperation channels.
利用参展企业展位、企业工厂等实地场景发布新品，组织“主播探展”“短视频逛展”等品牌活动，活动视频通过广交会官网、广交会APP、展馆显示屏、合作渠道等传播。
Exhibition of High-Quality Foreign Products for Domestic Market Introduction Campaign
外贸优品转内销配套活动
4.Sign up immediately
4.即刻报名
Activity arrangements：
活动安排：
Registration deadline: September 8, 2025
Activity Preparation: Full support from September to November 2025
Release Date: During the 138th Canton Fair
报名截止：2025年9月8日
活动筹备：2025年9-11月全程支持
发布时间：第138届广交会期间
Participation Requirements：
参与条件：
Exhibitors of the Canton Fair
广交会参展企业
Description of fees：
费用说明：
The event is free of charge.
活动不收取任何费用。
Registration Method：
报名方式：
Please log in to the Guangzhou Fair Exhibition Easy Access System (https://exhibitor.cantonfair.org.cn/#/login) of the participating enterprises and select the “New Product Promotion” section. Complete the information filling as required and submit the application. You can click “Read the Original Text” at the end to directly jump to the application page.
请参展企业登录广交会参展易捷通系统（https://exhibitor.cantonfair.org.cn/#/login）选择“新品活动”栏目，按要求完成资料填报并提交报名。可点击文末“阅读原文”跳转报名。
Registration Guidelines：
报名指引：
If you have any questions, you can consult the contact person for the new product launch event of the Canton Fair.
如有疑问，可咨询广交会新品发布活动联系人。
联系人contacts：
许小姐 020-89069199
李小姐 020-89069205
邮箱mailbox：
cfselect@cantonfair.org.cn
