BSR广交会精准对接成果显著，助力打造”永不落幕”贸易平台
The 138th China Import and Export Fair (Canton Fair) concluded successfully in Guangzhou. As a key trade service partner of the Canton Fair, BSR (Digital Silk Road) achieved fruitful results at this event, practicing the concept of an “Everlasting Canton Fair” through professional and refined services.
第138届中国进出口商品交易会（广交会）于广州圆满落幕。作为广交会重要的贸易服务合作伙伴，BSR（数字丝路）在本届盛会上取得了丰硕成果，以专业化、精细化的服务实践了“永不落幕的广交会”理念。
During the exhibition, leveraging its global resource network and digital invitation system, BSR successfully attracted over 1,000 core international buyers, including Thailand’s supermarket chain giant Globalhouse, Saudi Arabia’s renowned real estate and construction enterprise Bani Al Aamal Company, Brazil’s leading building materials supermarket FLUZAO, and the Philippines’ large-scale hotel and real estate investment group Solaire. Through in-depth pre-event demand matching and systematic itinerary planning, the BSR team assisted buyers in efficiently and accurately conducting in-depth inspections and negotiations with over 500 exhibitors, upgrading traditional “offline exhibition visits” to a key link of “final supplier qualification review,” significantly improving the quality and efficiency of procurement decisions.
展会期间，BSR凭借其全球资源网络与数字化邀约体系，成功吸引了包括泰国连锁商超巨头Globalhouse、沙特知名地产建筑企业Bani Al Aamal Company、巴西建材超市领军者FLUZAO、菲律宾大型连锁酒店与地产投资集团Solaire在内的千余位核心国际采购商亲临现场。通过前期需求深度对接与行程系统规划，BSR团队协助采购商高效、精准地完成了超过500家展商的深度考察与洽谈，将传统的“线下逛展”升级为“供应商资格最终审核”的关键环节，显著提升了采购决策的质量与效率。
Notably, Mr. Su Ziliang, President of the Federation of Brazilian Foreign Trade Chambers and Secretary-General of the China-Brazil Friendship Association, led an important Brazilian procurement delegation to visit BSR’s booth and conducted productive exchanges with the team. Both parties clarified cooperation directions in multiple key areas during the talks, laying a solid foundation for deepening China-Brazil trade relations.
值得关注的是，巴西外贸商会联合会主席、中巴友好协会秘书长苏子梁先生亲率巴西重要采购代表团到访BSR展位，并与团队进行了富有成效的交流。双方在会谈中明确了多个重点领域的合作方向，为后续深化中巴贸易往来奠定了坚实基础。
The procurement teams from Brazil, Saudi Arabia, and Thailand visited the BSR booth.
巴西、沙特、泰国采购团队到访BSR展位
In-depth Pre-Event Docking to Precisely Grasp Procurement Needs
展前深度对接，精准把握采购需求
During the exhibition preparation stage, the BSR team demonstrated the depth and breadth of professional services. Through online meetings, demand surveys, and multiple rounds of telephone communication, BSR’s procurement consultants conducted in-depth demand docking with each important client, not only understanding what products clients wanted to purchase but also their market positioning, customer groups, and supply chain pain points.
在展会筹备阶段，BSR团队就展现出专业服务的深度与广度。通过线上会议、需求调研表和多轮电话沟通，BSR的采购顾问与每一位重要客户都进行了深入的需求对接，不仅要了解客户想要采购什么产品，更要理解他们的市场定位、客户群体以及供应链痛点。
Taking Globalhouse as an example, Thailand’s largest supermarket chain conducted five rounds of in-depth communication with BSR before the exhibition. The BSR team not only detailed the specifications, quality standards, and procurement budgets of the required products but also in-depth discussed key issues such as inventory turnover requirements, logistics and distribution plans, and product adaptability in the Southeast Asian market. This in-depth demand research laid a solid foundation for subsequent precise matching.
以Globalhouse为例，这家泰国最大的连锁商超在展前就与BSR进行了五轮深入沟通。BSR团队不仅详细了解其所需产品的规格参数、质量标准和采购预算，还深入探讨了其库存周转要求、物流配送方案以及产品在东南亚市场的适应性等关键问题。这种深度的需求调研，为后续的精准匹配奠定了坚实基础。
Reception of delegations, scientific arrangement
接待团组、科学安排
Professional Services to Enhance Product Selection and Procurement Efficiency
专业服务，提升选品采购效率
Based on in-depth pre-event communication, BSR fully utilized digital tools (and the Canton Fair APP) to create a new service process of “demand profiling – precise matching – itinerary pre-arrangement.” Leveraging supply chain matching experience, the first round of screening was completed before the exhibition, which not only improved buyers’ participation efficiency but also ensured they were connected with pre-screened high-quality suppliers.
基于前期的深入沟通，BSR充分利用数字化工具（和广交会APP），开创了”需求画像-精准匹配-行程预安排”的新型服务流程。通过供应链匹配经验，在会前就完成了首轮筛选，不仅提升了采购商的参会效率，更确保了他们接触到的都是经过预审的优质供应商。
Product selection and matching according to demand
根据需求，选品匹配
This refined preparation yielded remarkable results. Statistics show that buyers served by BSR could efficiently connect with 15-20 high-quality exhibitors per day on average, which is more than 3 times the efficiency of visiting the exhibition independently. A home furnishing buyer from Europe praised, “BSR consultants fully understand my needs, and almost all the suppliers they recommended meet my procurement standards, saving me a lot of time and energy.”
这种精细化的筹备工作成效显著。据统计，BSR服务的采购商平均每天能高效对接15-20家优质展商，相比自行逛展效率提升3倍以上。一位来自欧洲的家居采购商赞叹：”BSR的顾问完全了解我的需求，他们推荐的供应商几乎都符合我的采购标准，这为我节省了大量时间和精力。”
Selected routes and accompanied exhibition visits
精选路线，陪同逛展
From “Exhibition Visiting” to “Auditing,” Redefining the Value of Offline Docking
从”逛展”到”审核”，重新定义线下对接价值
Unlike simple booth visits, BSR elevated offline docking to the level of supply chain auditing. It mapped an “end-to-end” customer journey centered on overseas buyers, focusing on reviewing and optimizing the entire process from “demand generation” to “information search,” and from “supplier evaluation” to “offline confirmation,” ensuring professional, consistent, and efficient experiences at every digital touchpoint. During the four days accompanying Globalhouse’s procurement team, BSR consultants not only assisted in visiting 87 exhibitors but also organized 12 in-depth factory negotiations and 3 on-site factory visits to comprehensively evaluate suppliers’ production capacity, quality systems, and delivery stability.
与简单的展位参观不同，BSR将线下对接提升到供应链审核的高度。绘制以海外采购商为中心的“端到端”客户旅程地图，重点审视并优化从“需求产生”到“信息搜寻”，从“供应商评估”到“线下确认”的全流程，确保在每个数字触点上都能提供专业、一致、高效的体验。在陪同Globalhouse采购团队的四天里，BSR顾问不仅协助其考察了87家展商，还组织了12场深度工厂洽谈，3家实地探厂，对供应商的生产能力、质量体系和交付稳定性进行了全面评估。
“This in-depth service makes procurement decisions more scientific,” said the on-site person in charge of BSR. “We not only help clients find suppliers but also assist them in establishing sustainable supply chain partnerships.”
“这种深度服务让采购决策更加科学，”BSR现场负责人表示，”我们不仅是帮客户找到供应商，更是协助他们建立可持续的供应链合作关系。”
In-depth factory inspection and comprehensive evaluation
深度探厂，全面评估
Post-exhibition service continuation to help build an “everlasting” Canton Fair
展后服务延续，助力打造”永不落幕”的广交会
The end of the exhibition marks the beginning of a new round of cooperation. Currently, BSR has received follow-up service requests from over 100 buyers, including sample testing, factory audits, price negotiations, and logistics and freight services.
展会的结束意味着新一轮合作的开始。目前，BSR已收到超过100家采购商的后续服务需求，包括样品检测、工厂审核、价格谈判、物流货运服务等。
This full-process service spanning pre-exhibition, during-exhibition, and post-exhibition is BSR’s best practice in facilitating the “Everlasting Canton Fair.” Through digital platforms and professional services, BSR extends the trade promotion function of the Canton Fair from the short exhibition period to the entire year, truly realizing “everlasting” trade docking.
这种贯穿展前、展中、展后的全流程服务，正是BSR助力“永不落幕的广交会”的最佳实践。通过数字化平台和专业化服务，BSR让广交会的贸易促进功能从短暂的展会期延伸至全年，真正实现了“永不落幕”的贸易对接。
Long-term entrustment, “never ending”
长期委托，“永不落幕”
In the future, BSR will continue to deepen its supply chain service system, building a more efficient and reliable trade bridge between global buyers and Chinese suppliers through more precise demand docking, more professional procurement consulting services, and a more complete digital platform.
未来，BSR将继续深化其供应链服务体系，通过更精准的需求对接、更专业的采购顾问服务和更完善的数字化平台，为全球采购商与中国供应商搭建更高效、更可靠的贸易桥梁。
