2025年4月15日至5月5日，第137届中国进出口商品交易会（广交会）在广州成功举办。本届展会吸引了来自219个国家和地区的约29万名境外采购商到会，意向出口成交额达254.4亿美元。在复杂严峻的国际经济形势下，广交会持续发挥全方位对外开放平台作用，为全球企业搭建了共享中国大市场的重要贸易桥梁，赢得国际社会广泛赞誉。
The 137th China Import and Export Fair (Canton Fair) was successfully held in Guangzhou from April 15th to May 5th, 2025. This exhibition attracted approximately 290,000 overseas buyers from 219 countries and regions, with an intended export transaction volume of 25.44 billion US dollars. Under the complex and severe international economic situation, the Canton Fair has continuously played the role of a comprehensive platform for opening up to the outside world, building an important trade bridge for global enterprises to share the huge Chinese market, and has won wide acclaim from the international community.
BSR作为广交会的战略活动伙伴，为广交会的顺利开展提供了重要帮助。BSR负责会前的广交会活动的宣传，邀请国外买家参加，为买家顺利参展提供帮助。在广交会期间，帮助主办方接待买家，提供翻译、指引、陪同逛展等服务，也为参展商提供增效服务，助力展商精准触达未能到达展会的全球买家；在会后继续为买家提供贸易匹配服务，邀请参加线上贸易之桥，在贸易桥梁活动中提供一站式采购解决方案，包括帮助买家选择产品、比价、验厂等，并已在中东地区的沙特阿拉伯、非洲地区的尼日利亚、东南亚的泰国落地了海外仓，助力中国供应商缩短交货周期与提高售后响应速度。
As a strategic event partner of the Canton Fair, BSR has provided significant assistance for the smooth running of the fair. BSR is responsible for the promotion of the Canton Fair activities before the event, inviting foreign buyers to participate and providing assistance for buyers to participate smoothly. During the Canton Fair, we assist the organizers in receiving buyers, providing services such as translation, guidance, and accompanying visitors to the exhibition. We also offer efficiency enhancement services to exhibitors, helping them precisely reach global buyers who were unable to attend the fair. After the meeting, we will continue to provide trade matching services for buyers, inviting them to participate in the online Trade Bridge. During the trade bridge event, we will offer one-stop procurement solutions, including helping buyers select products, compare prices, and inspect factories. We have also established overseas warehouses in Saudi Arabia in the Middle East, Nigeria in Africa, and Thailand in Southeast Asia. Help Chinese suppliers shorten delivery cycles and improve after-sales response speed.
一、助力广交会邀请全球买家，对外宣传展会Help the Canton Fair invite global buyers and promote the exhibition externally
在广交会开幕之前，BSR充分发挥全球资源整合优势，承担了会前买家邀请与推广任务。通过海外数字营销矩阵、行业峰会推介及海外商会合作等多元渠道，向全球200余个国家和地区的采购商精准传递展会信息，重点推介新能源、家居建材、智能机器人等热门展区。同步启动”一站式参展服务计划”，为报名买家提供签证协助、商旅定制、供需匹配等全流程支持。
Before the opening of the Canton Fair, BSR fully leveraged its global resource integration advantages and undertook the task of inviting and promoting buyers before the fair. Through multiple channels such as overseas digital marketing matrices, industry summit promotions, and cooperation with overseas chambers of commerce, the exhibition information is precisely conveyed to buyers from over 200 countries and regions around the world, with a focus on promoting popular exhibition areas such as new energy, home building materials, and intelligent robots. The “One-stop Exhibition Service Plan” was launched simultaneously, providing full-process support such as visa assistance, business travel customization, and supply-demand matching for registered buyers.
BSR相关负责人表示，公司致力于以专业化服务降低国际客商参与门槛，助力广交会进一步强化”中国第一展”的全球影响力，推动中外企业共享中国大市场机遇。A relevant person in charge of BSR stated that the company is committed to providing professional services to lower the participation threshold for international merchants, assist the Canton Fair in further strengthening the global influence of “China’s No. 1 Exhibition”, and promote Chinese and foreign enterprises to share the opportunities of the huge Chinese market.
BSR团队与受邀参加广交会的采购商合影留念The BSR team took a group photo with the invited buyers to the Canton Fair
二、驻点广交会现场，提供展会指引服务Stationed at the Canton Fair site to provide exhibition guidance services
在广交会开展期间，BSR公司在展会核心区域的专属服务站，为国际采购商提供一站式便利服务，成为客商逛展的向导。During the Canton Fair, BSR Company’s dedicated service station in the core area of the exhibition provides one-stop convenient services for international buyers and serves as a guide for them to visit the fair.
由于展馆面积大、参展商分布广，不少境外采购商无法找到符合自己需求的供应商。BSR团队在服务站分发展馆地图，为买家精准规划前往新能源、智能家居、建筑材料等目标展区的路线，并利用官方数据库系统快速查询供应商展位编号及展品信息。此外，服务站还提供免费翻译服务及广交会纪念品申领服务，并协助买家下载广交会官方APP，现场演示线上查询参展商名录、预约洽谈等功能。Due to the large exhibition hall area and the wide distribution of exhibitors, many overseas purchasers are unable to find suppliers that meet their needs. The BSR team distributed exhibition hall maps at service stations, precisely planning routes for buyers to target exhibition areas such as new energy, smart home, and building materials, and quickly queried the booth numbers and exhibit information of suppliers through the official database system. In addition, the service station offers free translation services and the application service for Canton Fair souvenirs. It also assists buyers in downloading the official APP of the Canton Fair and demonstrates on-site functions such as online query of the exhibitor list and appointment for negotiation.
一位来自摩洛哥的采购商Ahmed表示：BSR的现场服务有效解决了展馆导航难题，提高了逛展的效率，通过简单填写调查问卷就可以获得精美纪念品，非常友好。Ahmed, a buyer from Morocco, said: “The on-site service of BSR has effectively solved the problem of navigation in the exhibition hall, improved the efficiency of visiting the exhibition, and one can get exquisite souvenirs by simply filling out a survey questionnaire. It’s very friendly.”
驻点广交会现场，提供展会指引服务Stationed at the Canton Fair site to provide exhibition guidance services
三、担任买家的采购代理，专业服务赋能高效交易Acting as a purchasing agent for buyers, professional services empower efficient transactions
BSR以“全流程贸易服务伙伴”角色深度参与展会，为国际采购商提供定制化代理服务，成为现场高效对接的“加速器”。针对参展客户需求，BSR组建专业团队担任采购代理：凭借对中国产业链的深度认知，根据客户品类需求与采购预算，精准规划逛展路线；现场核验产品工艺与环保指标，并比对供应商报价，形成比价分析报告；最终基于综合评估结果，为客户优选3-5家匹配度较高的供应商，再提供实地验厂、资质审核、认证检测协助等服务，以及订单生产过程前中尾其的抽查、验货、货柜监装监卸等等必要的服务。
BSR, in the role of a “full-process trade service partner”, deeply participated in the exhibition, providing customized agency services for international buyers and becoming an “accelerator” for efficient on-site connections. In response to the demands of participating clients, BSR has formed a professional team to act as a purchasing agent: with a deep understanding of the Chinese industrial chain, it precisely plans the exhibition route based on the clients’ category requirements and purchasing budgets. Verify the product process and environmental protection indicators on-site, and compare the quotations from suppliers to form a price comparison analysis report. Based on the comprehensive assessment results, we will select 3 to 5 suppliers with a high degree of matching for the customer. Then, we will provide on-site factory inspection, qualification review, certification testing assistance and other services, as well as necessary services such as spot checks, inspection, and container loading and unloading supervision before, during and after the order production process.
不少客户认为：BSR的专业化服务有效破解了语言壁垒与信息不对称难题，让“逛展-验厂-成交”全流程效率提升60%以上，成为其布局中国市场的可靠伙伴。
Many customers believe that BSR’s professional services have effectively broken through language barriers and information asymmetry problems, increasing the efficiency of the entire process from “exhibition visit – factory inspection – transaction” by more than 60%, making it a reliable partner for their layout in the Chinese market.
BSR担任买家的采购代理，专业服务赋能高效交易BSR acts as the purchasing agent for buyers, providing professional services to empower efficient transactions
四、邀请参加贸易之桥活动，线上延续广交会服务价值Invite to participate in the Trade Bridge event and continue the service value of the Canton Fair online
广交会闭幕后，BSR公司为采购商进一步提供“展后服务”。通过协助广交会官方举办线上“贸易桥梁”供采对接活动，深化展会成效。After the conclusion of the Canton Fair, BSR Company further provided “post-exhibition services” for the buyers. By assisting the official of the Canton Fair in holding the online “Trade Bridge” supply and demand matching event, the effectiveness of the exhibition was deepened.
针对展会期间未完成订单的采购商，BSR与广交会依托大数据匹配系统，为境外买家提供“一对一”供应商寻源服务：专业团队精准解析采购需求，定向邀约超2000家中国工厂入驻线上平台，通过视频洽谈、样品速递等功能实现供需直连。同时，对达成初步意向的客户，BSR启动“跨境采购托管计划”，提供价格比对、线下验厂、物流方案定制及清关代理等全链条服务。
For buyers who have not completed their orders during the exhibition, BSR and the Canton Fair, relying on a big data matching system, provide a “one-to-one” supplier sourcing service for overseas buyers: a professional team accurately analyzes the purchasing demands and specifically invites over 2,000 Chinese factories to join the online platform. Through functions such as video negotiations and sample express delivery, direct connection between supply and demand is achieved. Meanwhile, for customers who have reached a preliminary agreement, BSR has launched the “Cross-border Procurement Management Program”, providing a full range of services including price comparison, offline factory inspection, customized logistics solutions, and customs clearance agency.
一位来自土耳其的“贸易之桥”活动参与者Kubilay反映：这个活动可以帮助国际客商突破时空限制，节约时间成本，更便捷地和中国工厂实现沟通，以较短的时间精确匹配到采购需求。Kubilay, a participant from Turkey in the “Trade Bridge” event, reported that this event can help international merchants break through the limitations of time and space, save time costs, communicate more conveniently with Chinese factories, and precisely match their purchasing needs in a shorter time.
BSR组织境外采购商参与“贸易之桥”活动的现场照片BSR组织境外采购商参与“贸易之桥”活动的现场照片On-site photos of BSR organizing overseas purchasers to participate in the “Trade Bridge” event
五、展会增效-助力展商精准触达全球买家Exhibition Efficiency Enhancement – Helping exhibitors precisely reach global buyers
BSR根据广交会展商特点，提供ExpoLink 展销通服务，专为广交会参展企业量身打造，以小成本投入实现与未能现场参加广交会的全球买家精准链接，放大展会效果，延伸品牌影响力。依托Facebook与YouTube，将展会内容转化为视频和社媒素材，精准投放广告，让品牌与新品出现在全球采购商的手机屏幕上，有效促进询盘与订单生成，助力企业参加广交会的效益最大化。BSR, based on the characteristics of exhibitors at the Canton Fair, offers the ExpoLink exhibition and sales Pass service, which is tailor-made for the participating enterprises of the Canton Fair. With a small investment, it enables precise connections with global buyers who were unable to attend the Canton Fair on site, amplifying the exhibition effect and extending brand influence. Relying on Facebook and YouTube, the exhibition content is transformed into videos and social media materials, and advertisements are precisely targeted to make brands and new products appear on the mobile phone screens of global buyers, effectively promoting the generation of inquiries and orders, and helping enterprises maximize the benefits of participating in the Canton Fair.
展会增效-助力展商精准触达全球买家Exhibition Efficiency Enhancement – Helping exhibitors precisely reach global buyers
六、精选地区设置海外仓，助力中国供应商快速落地Select regions to set up overseas warehouses to facilitate the rapid establishment of Chinese suppliers
BSR通过联合中国供应商配置海外仓和前置仓，减少采购商等待时间和运输成本，满足紧急需求和提高供应链的灵活性，提高业务的效率和响应速度。现已在中东地区的沙特阿拉伯、非洲地区的尼日利亚、东南亚的泰国落地了海外仓，凭借本地化服务配送优势，灵活高效的服务，助力中国供应商缩短交货周期与提高售后响应速度。
BSR, by collaborating with Chinese suppliers to configure overseas warehouses and forward warehouses, reduces the waiting time and transportation costs for purchasers, meets urgent demands and enhances the flexibility of the supply chain, thereby improving business efficiency and response speed. We have now established overseas warehouses in Saudi Arabia in the Middle East, Nigeria in Africa, and Thailand in Southeast Asia. With the advantages of localized service and distribution, as well as flexible and efficient services, we help Chinese suppliers shorten the delivery cycle and improve the after-sales response speed.
精选地区设置海外仓，助力中国供应商快速落地Select regions to set up overseas warehouses to facilitate the rapid establishment of Chinese suppliers
备注：BSR企业介绍 Note: the BSR enterprises introduce
我们是广交会官方认证供采服务机构 BSR，专为全球采购商提供全流程一站式采购服务。作为专业中立的第三方服务平台，我们深度聚焦中国市场采购需求，服务涵盖精准选品、多维度比价、实地验厂等核心环节。为确保服务专业性与供应链品质，我们郑重承诺：零差价采购模式、固定透明收费机制、全链条风险管控。这一模式不仅是对我们专业服务团队的持续赋能，更能帮您压缩决策时间成本、规避信息不对称风险，专注于核心业务拓展。选择 BSR，让中国采购更简单、更高效。
we are the Guangzhou trade fair official certification for procurement services BSR, specially designed for global buyers to provide whole process one-stop shopping services. As a professional and neutral third-party service platform, we deeply focus on the procurement demands of the Chinese market, and our services cover core links such as precise product selection, multi-dimensional price comparison, and on-site factory inspection. To ensure the professionalism of our services and the quality of our supply chain, we solemnly promise: a zero-markup procurement model, a fixed and transparent charging mechanism, and full-chain risk control. This model not only continuously empowers our professional service team, but also helps you reduce the time cost of decision-making, avoid the risk of information asymmetry, and focus on the expansion of core business. Choose BSR to make procurement in China simpler and more efficient.
