继 7 月贸易之桥专场活动成功举办、收获亮眼对接成果后，8 月专场再启新篇 —— 为精准契合不同国家采购商差异化时间需求，活动创新采用 “早中晚全时段” 排布模式，打破传统对接时间限制，让来自沙特阿拉伯、牙买加、马来西亚、乌干达、南非等8位采购商，均能在适配时段高效链接中国优质供应商。活动以 “差异化解、需求拓展、精准匹配” 三大对接路径为核心，不仅推动吹风直发一体机、显示屏、女装、墙贴、电子产品、可折叠桌椅等多品类供需精准匹配，更成功补全展会期间 “擦肩而过” 的合作缘分，让全球商机跨越时空持续涌动，为外贸企业与海外采购商搭建起 “全天候、高效率、强适配” 的合作桥梁。
Following the successful conclusion of the July “Trade Bridge” special session, which achieved remarkable matching results, the August session has kicked off with new progress. To accurately meet the diverse scheduling needs of buyers from different countries, the event innovatively adopted an “all-day (morning, afternoon, evening) scheduling model”, breaking the constraints of traditional matching timeframes. This allowed 8 buyers from Saudi Arabia, Jamaica, Malaysia, Uganda, South Africa and other countries to efficiently connect with high-quality Chinese suppliers during their preferred time slots. Centered on three core matching approaches – “Gap Resolution”, “Demand Expansion” and “Precise Matching” – the event not only facilitated accurate supply-demand matching for multiple product categories such as hair dryer & straightener combos, display screens, women’s clothing, wall stickers, electronic products, and foldable tables and chairs, but also successfully reconnected cooperative opportunities that were “missed by a chance” during exhibitions. It enabled global business opportunities to flow continuously across time and space, building an “all-day, high-efficiency, and highly adaptive” cooperation bridge for foreign trade enterprises and overseas buyers.
焕新对接模式，全球合作机遇持续涌现
Renewed Matching Model Unlocks Sustained Global Cooperation Opportunities
一、“差异化解” 型对接：从需求偏差到意向落地
I. “Gap Resolution” Matching: From Demand Gaps to Intentional Cooperation
1. 同类产品破差异，牙买加采购商推进吹风直发一体机采购
1. Bridging Product Differences: Jamaican Buyer Advances Procurement of Hair Dryer & Straightener Combos
牙买加采购商聚焦 “吹风直发一体机” 采购，初期匹配供应商主营款式虽有细微差异，但供应商通过充分筹备，以清晰的功能演示、细节讲解凸显产品吸引力，化解品类顾虑。采购商主动深入沟通核心诉求：一方面询问 “产品直接出口可行性”，另一方面明确 “少量样品采购的运输方案”（表示 “若供应商可处理运输更佳，无法处理则自行解决”），展现出明确的采购意愿。最终，采购商明确表态 “将与团队沟通评估该产品”，当场索要产品目录与报价，成功实现从 “需求细微差异” 到 “采购意向推进” 的关键突破。
The Jamaican buyer focused on procuring “hair dryer & straightener combos”. While there were minor differences between the main product models of the initially matched supplier and the buyer’s target, the supplier, through thorough preparation, highlighted the product’s appeal via clear function demonstrations and detailed explanations, alleviating concerns over category differences.The buyer proactively engaged in in-depth discussions about core demands: on one hand, inquiring about “the feasibility of direct product export”; on the other hand, clarifying “shipping plans for small-batch sample procurement” (stating that “it would be better if the supplier could handle shipping; if not, the buyer would arrange it themselves”), demonstrating clear procurement intent. In the end, the buyer explicitly stated that “they would discuss and evaluate the product with their team”, and requested product catalogs and quotations on-site, achieving a key breakthrough from “minor demand gaps” to “advanced procurement intent”.
图 1 供应商热情详细展示产品实物 Figure 1 shows the supplier enthusiastically and in detail presenting the physical product
二、“需求拓展” 型对接：从单一目标到多元合作
II. “Demand Expansion” Matching: From Single Target to Diversified Cooperation
1. 跨品类挖掘新需求，马来西亚采购商聚焦供应商显示屏业务
1. Exploring Cross-Category Demands: Malaysian Buyer Focuses on Supplier’s Display Screen Business
马来西亚采购商原计划采购 “全息广告机”，对接中供应商切换至公司样品展示区进行视频讲解时，镜头偶然掠过显示屏等其他产品，意外引发采购商兴趣。采购商当即主动提出 “希望了解供应商的显示屏业务”，供应商快速响应，围绕显示屏的技术参数、应用场景、适配领域等内容展开专业讲解。双方围绕显示屏产品深入交流，并沟通报价，将对接从 “目标品类未匹配” 拓展至 “跨品类业务沟通”，最终获取产品目录，为潜在合作埋下伏笔。
The Malaysian buyer originally planned to purchase “holographic advertising machines”. During the matching process, when the supplier switched to the company’s sample showroom for a video presentation, the camera accidentally passed by display screens and other products, which unexpectedly aroused the buyer’s interest. The buyer immediately proposed a request to “learn about the supplier’s display screen business”. The supplier responded promptly, providing professional explanations on the display screens’ technical parameters, application scenarios, and adaptation fields. The two sides conducted in-depth exchanges on display screen products and discussed quotations, expanding the matching from “unmatched target category” to “cross-category business communication”. Finally, the buyer obtained the product catalog, laying the groundwork for potential cooperation.
图2 东莞市联迪科技有限公司在给供应商讲解产品 Figure 2: Dongguan Liontek Technology Co.,Ltd is explaining the products to the suppliers.
三、“精准匹配” 型对接：锚定细分市场，高效锁定合作
III. “Precise Matching” Matching: Targeting Niche Markets for Efficient Cooperation Lock-In
1.乌干达采购商聚焦非洲市场，锁定高性价比大尺码女装定制
1. Ugandan Buyer Focuses on African Market, Locks in Customization of Cost-Effective Plus-Size Women’s Clothing
乌干达采购商常驻广州，经营面向非洲市场的服装店，核心需求为 “适配非洲消费者体型的大尺码女装”，且注重性价比。供应商精准匹配定位，提供针对性方案并报价，采购商当场反馈 “价格不错”。进一步沟通中，采购商结合非洲市场特点提出女装定制需求（面料、版型调整），表示 “希望深化定制细节”，双方确定以 “定制方案” 推进对接，实现 “需求匹配 + 价格认可 + 定制意向” 三重落地。
The Ugandan buyer, who resides in Guangzhou and operates clothing stores targeting the African market, had a core demand for “plus-size women’s clothing suitable for African consumers’ body types” and emphasized cost-effectiveness. The supplier accurately matched this positioning, providing a targeted solution and quotation. The buyer immediately responded with “the price is good”, clearly expressing recognition of the product. In further communications, the buyer, based on the consumption characteristics of the African market, proposed a demand for “customized women’s clothing” (involving fabric and version adjustments) and stated that “they hoped to deepen discussions on customization details”. The two sides confirmed that they would advance the matching based on the “customization plan”, achieving the triple success of “demand matching + price recognition + customization intent”.
图3 采购商当场反馈 “价格不错” Figure 3:The buyer immediately responded with “the price is good”.
2. 多品类适配 + 独家权益！喀麦隆采购商聚焦墙贴、家电品类对接
2. Multi-Category Adaptation + Exclusive Rights: Cameroonian Buyer Focuses on Wall Sticker and Home Appliance Procurement
主营非洲市场的喀麦隆采购商，明确其中一个采购需求为木纹、大理石纹等墙贴，关注样品、定制与起订量，还提出非洲市场 “独家代理” 诉求。供应商快速展示相关样品，承诺支持定制，明确 “20 英尺一柜起订且可混装（800 + 产品可选）”，匹配灵活采购需求。采购商认可模式，提出 “先拿样品测试质量价格”，供应商接受样品订单，通过产品目录挑选产品，确定以 “样品测试 + 定制沟通” 推进合作。
The Cameroonian buyer, whose business focuses on the African market, clearly stated one of their procurement needs: wall stickers (such as wood grain and marble patterns). They paid attention to samples, customization services, and minimum order quantities, and also put forward a request for “exclusive agency rights in the African market”. The supplier quickly displayed relevant samples, promised to support customization, and clearly stated that “the minimum order quantity is one 20-foot container, and mixed loading is allowed (with over 800 product options available)”, meeting the buyer’s flexible procurement needs. The buyer recognized this model, proposed to “first obtain samples to test quality and price”, and the supplier accepted the sample order. The buyer selected products through the product catalog, and the two sides confirmed that they would advance cooperation based on “sample testing + customization discussions”.
图4：供应商展示产品实物 Figure 4: Supplier presenting the physical product of the item
拥有 20 年行业经验的家电供应商，本次高度重视对接活动，在样品间展示多款搅拌机，产品琳琅满目。对接中，供应商重点介绍产品优势：涵盖不同功能与功率型号，且搅拌机容量远超同类产品。采购商聚焦合作核心问题，主动询问 “供应商位置及工厂”，供应商明确答复 “为生产商，在深圳设有工厂”，打消采购商合作顾虑。随后供应商进一步询问采购需求，采购商明确 “中型搅拌机即可”，双方围绕产品细节展开深入沟通，为后续样品对接与订单洽谈奠定基础。
The home appliance supplier with 20 years of industry experience attached great importance to this matching event, displaying a wide range of blenders in its sample showroom. During the matching process, the supplier highlighted the product advantages: covering models with different functions and power levels, and the blenders’ capacity was much larger than similar products. The buyer focused on core cooperation issues, proactively inquiring about “the supplier’s location and whether it is a factory”. The supplier clearly replied that “We are a manufacturer with a factory in Shenzhen”, dispelling the buyer’s concerns about cooperation. Later, the supplier further asked about the procurement needs, and the buyer clearly stated that “a medium-sized blender would suffice”. The two sides conducted in-depth communications on product details, laying a solid foundation for subsequent sample matching and order negotiations.
图5采购商在线提问 Figure 5：Buyer’s online inquiries
图 6 供应商热情详细展示产品实物 Figure 6 shows the supplier enthusiastically and in detail presenting the physical product
3. 实力匹配电子产品采购需求，联洲电子成南非采购商合作优选
3. Strengths Matching Electronic Product Needs: Lianzhou Electronics Becomes the Preferred Partner for South African Buyer
东莞联洲电子科技有限公司（阳华集团）凭借充分筹备与专业积淀获采购商认可，活动中通过 PPT 清晰呈现核心产品矩阵与全链条服务能力。作为布局完善的科技企业，其总部位于深圳，在香港设办公室、东莞建生产基地，形成 “研发 + 运营 + 制造” 一体化布局，核心产品覆盖笔记本电脑、平板电脑及一体机等，与英特尔、三星等头部品牌长期合作，并依托自建专业实验室保障品质。目前产品远销多国，欧洲为核心市场，公司重点强调的 OEM与 ODM服务，精准契合采购商对个性化生产、高效供应链的需求，成为吸引合作意向的核心亮点。采购商全程高度认可，主动交流合作细节并索取产品目录，明确后续合作意愿。
DONGGUAN LIANZHOU ELECTRONIC TECHNOLOGY CO,.LTD（HENA Group） won the buyer’s recognition through thorough preparation and professional expertise. During the event, it clearly presented its core product portfolio and full-chain service capabilities via PPT. As a well-established technology enterprise, it has its headquarters in Shenzhen, a business office in Hong Kong, and a production base in Dongguan, forming an integrated layout of “R&D + operation + manufacturing”. Its core products cover laptops, tablets, all-in-one computers, etc. It has long-term cooperation with leading global electronics brands such as Intel, Samsung, SanDisk, and BOE, and relies on its self-built professional laboratory to ensure product quality throughout the R&D testing and production quality control processes. Currently, its products are sold to many countries, with Europe as its core market. The company’s key OEM and ODM services accurately meet the buyer’s needs for personalized production and efficient supply chains, becoming a core highlight that attracted cooperation intent. The buyer expressed high recognition throughout the process, proactively communicating cooperation details and requesting product catalogs, and clearly stating their intention for subsequent cooperation.
图7东莞联洲电子科技有限公司（阳华集团）在向供应商详细讲解产品 Figure 7: DONGGUAN LIANZHOU ELECTRONIC TECHNOLOGY CO,.LTD（HENA Group） is giving detailed explanations of the product to the supplier.
图 8 供应商借助精美PPT详细介绍产品 Figure 8 shows the supplier introducing the product in detail with the help of a beautiful PPT
贸易之桥再续商机：广交会线上对接活动助力供采双方跨越展会时空再牵手
“Trade Bridge” Renews Business Opportunities: Canton Fair’s Online Matching Event Helps Suppliers and Buyers Reconnect Beyond Exhibition Time and Space
从擦肩而过到一拍即合，贸易之桥让全球商机“不落幕”
From “missed chances” to “instant agreement”, the “Trade Bridge” keeps global business opportunities “everlasting”.
在全球贸易交流日益频繁的今天，如何让展会期间“擦肩而过”的商机持续发酵？广交会“贸易之桥”线上供采对接活动给出了完美答案。近日，来自南非的资深采购商JAVED通过该活动与珠海世锠金属有限公司成功“再续前缘”，不仅实现了精准供需匹配，更以“一面之缘”的默契开启了深度合作新篇章，成为贸易之桥赋能全球供采对接的又一典范。
In today’s increasingly frequent global trade exchanges, how to sustain the business opportunities that “slip away” during exhibitions? The Canton Fair’s “Trade Bridge” online supplier-buyer matching event has provided a perfect answer. Recently, Javed, a senior buyer from South Africa, successfully “reconnected” with Zhuhai Shichang Metal Co., Ltd. through this event. This not only achieved accurate supply-demand matching but also opened a new chapter of in-depth cooperation based on the rapport of a “chance encounter”, becoming another model of how the “Trade Bridge” empowers global supplier-buyer matching.
南非老采购商的“广交会情结”：25条柜背后的信任之选
A Long-Term Canton Fair Buyer’s Affinity: A Trusted Choice Backed by 25 Containers
作为广交会的“老朋友”，JAVED深耕中国市场多年，曾通过贸易之桥服务实现高效采购，仅去年就从中国进口25条货柜的优质商品。本次对接中，他明确提出对可折叠桌椅的采购需求，希望依托广交会平台寻找兼具品质与产能的实力供应商。广交会团队联合BSR工作人员，通过前期深度需求调研与大数据分析，迅速锁定出合适的供应商列表，其中珠海世锠金属有限公司——一家拥有20年桌椅生产经验、长期服务WAL MART、LOWES、COSTCO等国际商超的行业佼佼者。
As a “long-time friend” of the Canton Fair, Javed has been deeply engaged in the Chinese market for many years. He has previously achieved efficient procurement through the “Trade Bridge” service, importing 25 containers of high-quality goods from China just last year. In this matching session, he clearly put forward a demand for procuring foldable tables and chairs, hoping to find a powerful supplier with both quality and production capacity through the Canton Fair platform. The Canton Fair team, in collaboration with BSR staff, conducted in-depth pre-event demand research and big data analysis, and quickly identified a list of suitable suppliers. Among them was Zhuhai Shichang Metal Co., Ltd. – an industry leader with 20 years of experience in table and chair production, and a long-term supplier to international supermarkets such as WAL MART, LOWES, and COSTCO.
图 9 供应商借助精美PPT详细介绍产品 Figure 9 shows the supplier introducing the product in detail with the help of a beautiful PPT
“原来你也在这里”：展会错过的缘分，贸易之桥来补全
“So You Were Here Too”: The “Trade Bridge” Reconnects Fates Missed at Exhibitions
“太惊喜了！我们竟然都参加了不久前的南非DECOREX家具展会！”在线上对接会的视频连线中，当双方谈及近期参展经历时，意外发现彼此曾在南非展会擦肩而过却遗憾错过。这一“巧合”瞬间拉近了距离，也让合作洽谈充满默契。珠海世锠金属有限公司负责人现场展示了可折叠桌椅的轻量化设计、承重测试数据及环保材料认证，其符合国际市场标准的工艺与产能，与JAVED对“高性价比+快速交付”的需求高度契合。双方当场就材质选型、定制化需求及物流方案展开热烈讨论，为后续订单落地奠定了坚实基础。
“What a surprise! We both attended the recent South African DECOREX Furniture Exhibition!” During the video call of the online matching meeting, when the two sides talked about their recent exhibition experiences, they unexpectedly discovered that they had missed each other at the South African exhibition—-a regret that was now resolved. This “coincidence” instantly narrowed the distance between them and filled the cooperation discussions with rapport. The person in charge of Zhuhai Shichang Metal Co., Ltd. on-site demonstrated the lightweight design, load-bearing test data, and eco-friendly material certifications of the foldable tables and chairs. Its craftsmanship and production capacity, which meet international market standards, were highly aligned with Javed’s demand for “high cost-effectiveness + fast delivery”. The two sides held lively discussions on material selection, customization needs, and logistics plans on-site, laying a solid foundation for the subsequent implementation of orders.
图10 供应商展示公司参加展会的图片 Figure 10 shows pictures of the supplier presenting the company’s participation in the exhibition
供采双方齐点赞：贸易之桥，让商机跨越时空“不打烊”
Both Suppliers and Buyers Praise the “Trade Bridge”: A 24/7 Enabler of Global Business Opportunities
“感谢广交会和BSR搭建的贸易之桥！”珠海世锠金属有限公司负责人感慨道，“线下展会时间有限，很多潜在客户往往‘一面之缘’后便失去联系。这次活动不仅帮我们找到了‘对的人’，更让曾经错过的商机重新发光。”
“Thank you to the Canton Fair and BSR for building the ‘Trade Bridge’!” The person in charge of Zhuhai Shichang Metal Co., Ltd. said with emotion, “Offline exhibitions have limited time, and many potential customers are often lost after a ‘brief encounter’. This event not only helped us find the ‘right partner’ but also rekindled the business opportunities we once missed.”
JAVED也对贸易之桥的“全周期服务”给予高度评价：“广交会总能在休展期间带来惊喜！无论是线上对接的便捷性，还是供应商匹配的精准度，都让我们这些海外采购商感受到‘中国供应链’的温度与效率。贸易之桥不仅是对接平台，更是我们拓展商机的‘全天候伙伴’。”
Javed also spoke highly of the “Trade Bridge’s full-cycle service”: “The Canton Fair always brings surprises during the off-exhibition period! Whether it’s the convenience of online matching or the accuracy of supplier matching, it makes us overseas buyers feel the warmth and efficiency of the ‘Chinese supply chain’. The ‘Trade Bridge’ is not just a matching platform, but also our ‘all-weather partner’ for expanding business opportunities.”
贸易之桥：不止于“对接”，更是全球商机的“永动机”
“Trade Bridge”: More Than “Matching” – An “Eternal Engine” for Global Business Opportunities
作为广交会服务全球贸易的创新模式，贸易之桥始终以“精准匹配、高效对接、持续赋能”为核心，通过线上线下融合、大数据智能匹配、专属客服全程跟进等方式，打破展会时空限制，让供采双方在休展期也能“无缝牵手”。截至目前，该活动已帮助数万家像珠海世锠这样的优质供应商与全球采购商建立长期合作，成为稳外贸、促增长的重要纽带。
As an innovative model of the Canton Fair for serving global trade, the “Trade Bridge” has always centered on the core values of “precise matching, efficient connection, and sustained empowerment”. Through online-offline integration, big data intelligent matching, and full-process follow-up by dedicated customer service, it breaks the time and space constraints of exhibitions, enabling suppliers and buyers to “connect seamlessly” even during the off-exhibition period. Up to now, the event has helped tens of thousands of high-quality suppliers (like Zhuhai Shichang) establish long-term cooperation with global buyers, becoming an important link for stabilizing foreign trade and promoting growth.
BSR 团队在本次活动中也持续发挥 “桥梁与保障” 作用：前期通过精准分析采购商需求（如牙买加同类产品适配、马来西亚潜在跨品类需求等），匹配具备相应能力的供应商；对接过程中实时跟进沟通动态，协助解决 “出口流程”“样品运输” 等细节疑问，确保供采双方交流顺畅；最终推动多家采购商均与供应商完成深入交流，实现 “每轮对接有成果、后续合作有渠道”，进一步强化了 “贸易之桥” 的供需匹配价值。
During this event, the BSR team also continued to play its role as a “bridge and guarantee”: in the early stage, it accurately analyzed buyers’ needs (such as the adaptation of similar products for Jamaican buyers and the potential cross-category needs of Malaysian buyers) to match suppliers with corresponding capabilities; during the matching process, it tracked communication dynamics in real time and assisted in resolving detailed questions such as “export procedures” and “sample shipping” to ensure smooth communication between suppliers and buyers; in the end, it promoted in-depth exchanges between multiple buyers and suppliers, achieving “fruitful results from each matching session and clear channels for subsequent cooperation”, further strengthening the supply-demand matching value of the “Trade Bridge”.
未来，BSR与广交会服务团队将持续升级贸易之桥服务能力，以更智能的技术、更专业的服务、更丰富的场景，为全球经贸合作注入源源不断的“中国动力”，让每一次“擦肩而过”都成为“未来可期”的开始！
In the future, the BSR and Canton Fair service teams will continue to upgrade the “Trade Bridge’s” service capabilities. With smarter technology, more professional services, and richer scenarios, they will inject a steady stream of “Chinese momentum” into global economic and trade cooperation, turning every “missed chance” into the beginning of a “promising future”.
