广交会“贸易之桥”——BSR专场常态化进行中,继6月专场成功举办之后,7月专场呈现出更多精彩亮点。在7月的贸易之桥供采对接活动中,BSR邀请了来自沙特,尼日利亚,印度,巴基斯坦等多个国家的8位采购商参与本次活动。 采购品类包括建筑材料,电动摩托,照明用品,纺织服饰,家用电器,五金制品和厨房用品等,采购商与22家中国优质供应商进行一对一精准对接洽谈,系列活动成效显著,亮点突出。
The “Trade Bridge” – BSR Special Session of the Canton Fair is proceeding on a regular basis. Following the successful holding of the special session in June, the special session in July presents more exciting highlights. In the Trade Bridge supply and demand matching event in July, BSR invited eight purchasers from multiple countries including Saudi Arabia, Nigeria, India, and Pakistan to participate in this event. The procurement categories include building materials, electric motorcycles, lighting supplies, textile and apparel, household appliances, hardware products and kitchenware, etc. The purchasers have conducted one-on-one precise matching and negotiation with 22 high-quality Chinese suppliers. The series of activities have achieved remarkable results and have prominent highlights.
亮点一:供应商的精心筹备与专业呈现
Highlight One: The meticulous preparation and professional presentation by the supplier
维度防爆工具 (天津) 集团有限公司尤为重视本次合作,专门指派熟悉非洲市场的本地同事参与讲解,以贴合采购方的地域背景与沟通习惯;同时精心制作了产品介绍 PPT,现场展示实物样品,通过图文结合与实物演示,清晰呈现产品特性,高效回应采购方需求。
Wedu Explosion-Proof Tools (Tianjin) Group Co., Ltd. is especially attaches importance to the cooperation, specially appointed a local colleague who is familiar with the African market to involve in interpretation and communication; At the same time, a product introduction PPT was carefully prepared, and physical samples were displayed on site. Through the combination of text and images and physical demonstrations, the product features were clearly presented, and the demands of the purchasing party were efficiently responded to.



定州市友营金属制品有限公司则以简洁高效的方式,通过产品目录 PDF 进行专业讲解,精准传递产品信息,获得采购方的认真倾听与积极反馈。
Dingzhou Youying Metal Products Co., Ltd. provided professional explanations in a concise and efficient manner through a PDF product catalog, accurately conveying product information and earning the attentive listening and positive feedback from the purchasers.
两家供应商均在会后与 Eze 女士互留 WhatsApp 联系方式,为后续对接奠定基础,充分彰显了合作诚意。
Both suppliers exchanged WhatsApp contact information with Ms. Eze after the meeting, laying a foundation for subsequent communication and fully demonstrating their sincerity in cooperation.
多家供应商都充分利用好会议时间,展示产品亮点:
Many suppliers made full use of the meeting time to showcase the highlights of their products.
广州汇宇纺织服饰有限公司以 PPT 呈现东莞总部区位优势,重点展示男女瑜伽运动服,风格覆盖运动休闲、嘻哈、家居,起订量 300 件起;
Guangzhou Huiyu Textile & Apparel Co., Ltd. presented the location advantages of its headquarters in Guangzhou through a PPT presentation, with a focus on showcasing men’s and women’s yoga sportswear. The styles covered sportswear and casual wear, hip-hop, and home wear, with a minimum order quantity of 300 pieces.


杭州瑞憬照明科技有限公司:会前准备两份ppt,分别聚焦太阳能摄像头与太阳能风扇;会议期间以流畅英文穿插寒暄,迅速拉近双方距离;功能亮点逐一拆解:摄像头支持 4G/Wi-Fi、360° 云台、双向语音、手机远程下载;风扇兼具 LED 照明、防蚊、蓝牙音响与可储能设计;价格策略透明,成本区间直接标注于产品页,便于即时比对。
Hangzhou Ruijing Lighting Technology Co., LTD. : Prepare two PPTS before the meeting, focusing on solar cameras and solar fans respectively. During the meeting, exchange pleasantries in fluent English to quickly bridge the gap between the two sides. The highlights of the functions are broken down one by one: The camera supports 4G/Wi-Fi, 360° gimbal, two-way voice, and remote download via mobile phone. The fan is equipped with LED lighting, mosquito repellent, Bluetooth speaker and energy storage design. The pricing strategy is transparent, and the cost range is directly marked on the product page for immediate comparison.

亮点二:采购商高度重视
Highlight Two: Purchasers attach great importance to it
来自英国的大商超采购商Muhammad,采购品类位音响设备,手机配件等。采购量为20尺柜,希望通过本次贸易之桥活动找到新品来打开当地市场。采购经理与当地的市场总监同时参会,就产品的性能,设计和售后展开深入交流,最终达成初步采购意向。
Purchaser attaches great importance to the British merchants, super buyers, Muhammad, procurement category audio equipment, mobile phone accessories, etc. We are purchasing 20-foot cabinets and hope to find new products through this Trade Bridge event to open up the local market. The purchasing manager and the local marketing director attended the meeting simultaneously and had in-depth exchanges on the performance, design and after-sales service of the products. Eventually, they reached a preliminary purchasing intention.


沙特采购商Aamir是BSR的老朋友了,这次是他参加的第三次贸易之桥活动,坦言每次参加都能获得新的惊喜,接触到更多优质的供应商,也让他节省了很多寻找匹配供应商的时间和精力。本次他采购的是太阳能摄像头和建筑材料WPC木塑复合门。
Saudi buyer Aamir is an old friend of BSR. This is the third time he has participated in the Trade Bridge event. He frankly admitted that each time he participates, he can get new surprises, come into contact with more high-quality suppliers, and also save him a lot of time and energy in finding matching suppliers. This time, he purchased solar cameras and WPC wood-plastic composite doors as building materials.


亮点三:BSR 团队的桥梁与保障作用
Highlight Three: The bridging and guaranteeing role of the BSR team
BSR 团队作为活动的核心协调者,全程深度参与并发挥关键作用:
The BSR team, as the core coordinator of the event, was deeply involved throughout the process and played a crucial role:
1.前期统筹与规划
1.Preliminary planning and coordination
提前与采购方、供应商沟通协调,确认采购商详细需求,快速精确匹配合适的供应商
Early to plan as a whole and planning with purchaser in advance, communicate and coordinate suppliers, confirm purchaser detailed requirements, quickly and accurately match the right suppliers

2.全流程跟进
2.Full-process follow-up
在会议过程中实时跟进对接进展,主动协助解决供采双方可能出现的沟通障碍,保障交流顺畅,最终促进双方成单
The whole process to follow in the process of meeting the real-time follow-up docking progress, help to solve for the possible obstacles of the communication, ensure smooth communication, eventually to promote the two sides into a single

3、紧急备案支持
3.Emergency Record Keeping Support
采购商遇突发情况紧急掉线,但极为珍惜此次对接供应商机会,临时委托BSR工作人员帮忙接收信息和资料,会后BSR工作人员将整理好的目录和公司信息发送给客户
The purchaser suddenly encountered an emergency and disconnected from the line. However, they were extremely eager to take advantage of this opportunity to connect with the suppliers. They temporarily entrusted the BSR staff to help receive the information and materials. After the meeting, the BSR staff will send the compiled list and company information to the customer.


4.BSR超前匹配供应商
4.BSR takes the lead in matching with suppliers
在对接活动前,BSR会整理部分报名的供应商资料给采购商提前了解产品和技术,这样线上对接过程可以有更多时间聚焦在款式、价格、服务,提高效率,加强信任。
Before the connection event, BSR will compile some of the supplier information that has been registered and provide it to the buyers in advance so that they can have a better understanding of the products and technologies. This way, the online connection process can have more time focused on styles, prices, and services, thereby improving efficiency and strengthening trust.
在对接活动前Aamir先生已经通过BSR对供应商的产品和技术有了一定了解,会议上针对沙特当地的环境,与供应商就产品的本地化进行深入交流。
Before the collaboration event, Mr. Aamir had already gained a certain understanding of the supplier’s products and technologies through BSR. During the meeting, in light of the local environment in Saudi Arabia, he had in-depth discussions with the supplier about the localization of the products.

BSR作为广交会全球合作伙伴和“贸易之桥”合作伙伴,广泛收集全球重点市场知名连锁企业、重点行业企业、各国头部企业的采购需求,以采购需求为导向,全年常态化高质量举办“贸易之桥”供采对接系列活动,为供采双方架起一座高效对接的贸易桥梁,让买卖更安全,成交更便捷!八月bsr专场贸易之桥也开始正式接受报名,欢迎来自全球的采购商踊跃参加!
As a global partner of the Canton Fair and a partner of the “Bridge to Trade,” BSR widely collects purchasing demands from well-known chain enterprises in key global markets, leading companies in key industries, and top enterprises in various countries. Guided by these purchasing demands, BSR regularly hosts high-quality “Bridge to Trade” supply and demand matching activities throughout the year. These activities build an efficient trade bridge for both suppliers and buyers, making transactions safer and deals easier to close!The BSR special session of the “Bridge to Trade” in August has officially begun to accept registrations. We warmly welcome buyers from all over the world to participate actively!